Web content writers are building the lists upon which Internet marketers are relying to make money. The people who are wearing holes in their keyboards are creating the reports and freebies that encourage people to sign up for those lists.
Think about it. People don't want to be one someone's mailing list because they just love an overstuffed in-box. They part with their email address because they're offered something they hope to be valuable.
That's the ethical bribe, the carrot dangled in front of the potential sign up. And the good ones originate when a smart marketer reaches out to a good content production team or a spectacular website content writer to produce the inducement.
The people who hope to build list fortunes with a junkie retread report or some cobbled-together collection of weak articles aren't getting the same volume of sign ups. When they do get someone to take the plunge, they immediately infuriate them by sending out trash. That's not a good way to start forging the kind of relationships that eventually produce sales, is it?
Yeah, the money is in the list. Can't argue with that. The list exists, in large measure, because good IMers are using good writers to produce awesome list-building bait.
What Will a Truly Great Web Content Writer Give You...
Wow. There are so many content writers out there these days. It's crazy. I blame (and, yes, I do believe there's a blame issue here) all of those people who advise everyone who's strapped for cash to hang up a shingle as a writer--regardless of whether they have the talent, skill and knowledge base to do the job.
But I digress...
There are thousands of people out there who are ready to write content for you. How in the world are you supposed to know who to trust. Yes, TRUST. You need to trust your content provider. If they hand you lousy material, you're either stuck embarrassing yourself and minimizing your profits (if you have any) or you've just wasted precious cash. Additionally, if a poor excuse for a writer hands you stolen content, you're looking at a bad situation complete with C&D letters, DMCA takedowns and even potential legal liabilities.
So, who can you trust? What will a truly great website content writer or content production team give you that the other guys and gals won't? Here's my mini-list:
Quality work. When you read it, you'll be impressed. You won't just be impressed that the person on the other end didn't screw things up. You'll be genuinely impressed with the work. It will be the kind of thing you want to read. It will have that certain professional feel and you'll know it will connect with your intended audience.
Timely delivery. Writers are known for missing deadlines. That's a fact, Jack. Even the best will occasionally miss a target by a day or so. The best in the business, however, make a habit out of delivering on time. The very, very best are willing to stake their end on it, providing on-time delivery guarantees. Those who meet deadlines are demonstrating professionalism, courtesy and a healthy respect for the people on the other end of the transactions.
Content that meets specifications. If you tell someone you want a particular keyword used at a 1.5% density, that's what you should get. If you request short paragraphs, third-person voice, the use of at least three cited outside resources and a pithy title, you should get it. A good writer will care enough to meet your needs.
Real understanding. Hiring a freelance content writer shouldn't be an exercise in hand-holding and babying the writer. The writer or content production team should understand the nature of the business, its language and how things are supposed to be. You don't have time to coach someone up; you deserve to work with a pro.
Those are a few of the things that a good writer or writing team will give you. Finding them in the crowd of half-a$*ed poseurs is a topic for another post...
But I digress...
There are thousands of people out there who are ready to write content for you. How in the world are you supposed to know who to trust. Yes, TRUST. You need to trust your content provider. If they hand you lousy material, you're either stuck embarrassing yourself and minimizing your profits (if you have any) or you've just wasted precious cash. Additionally, if a poor excuse for a writer hands you stolen content, you're looking at a bad situation complete with C&D letters, DMCA takedowns and even potential legal liabilities.
So, who can you trust? What will a truly great website content writer or content production team give you that the other guys and gals won't? Here's my mini-list:
Quality work. When you read it, you'll be impressed. You won't just be impressed that the person on the other end didn't screw things up. You'll be genuinely impressed with the work. It will be the kind of thing you want to read. It will have that certain professional feel and you'll know it will connect with your intended audience.
Timely delivery. Writers are known for missing deadlines. That's a fact, Jack. Even the best will occasionally miss a target by a day or so. The best in the business, however, make a habit out of delivering on time. The very, very best are willing to stake their end on it, providing on-time delivery guarantees. Those who meet deadlines are demonstrating professionalism, courtesy and a healthy respect for the people on the other end of the transactions.
Content that meets specifications. If you tell someone you want a particular keyword used at a 1.5% density, that's what you should get. If you request short paragraphs, third-person voice, the use of at least three cited outside resources and a pithy title, you should get it. A good writer will care enough to meet your needs.
Real understanding. Hiring a freelance content writer shouldn't be an exercise in hand-holding and babying the writer. The writer or content production team should understand the nature of the business, its language and how things are supposed to be. You don't have time to coach someone up; you deserve to work with a pro.
Those are a few of the things that a good writer or writing team will give you. Finding them in the crowd of half-a$*ed poseurs is a topic for another post...
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