Web content writers are building the lists upon which Internet marketers are relying to make money. The people who are wearing holes in their keyboards are creating the reports and freebies that encourage people to sign up for those lists.
Think about it. People don't want to be one someone's mailing list because they just love an overstuffed in-box. They part with their email address because they're offered something they hope to be valuable.
That's the ethical bribe, the carrot dangled in front of the potential sign up. And the good ones originate when a smart marketer reaches out to a good content production team or a spectacular website content writer to produce the inducement.
The people who hope to build list fortunes with a junkie retread report or some cobbled-together collection of weak articles aren't getting the same volume of sign ups. When they do get someone to take the plunge, they immediately infuriate them by sending out trash. That's not a good way to start forging the kind of relationships that eventually produce sales, is it?
Yeah, the money is in the list. Can't argue with that. The list exists, in large measure, because good IMers are using good writers to produce awesome list-building bait.
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